The story of good marketing
Behind the brand Good Marketing stands Ing. Martin Latka, PhD. - a passionate and strategic marketer, entrepreneur and founder of the agency, who combines analytical thinking, creativity, attention to detail and a deep understanding of brands and businesses. With more than 15 years of experience ranging from academic marketing to leading teams, he helps companies of all sizes and industries grow - whether through complex messaging, powerful campaigns, precise analytics, or strong creative concepts built on thoughtful strategy. Get to know the most powerful moments:
2017 – 2019: Marketingový špecialista pre Bistro.sk (Ringier Axel Springer SK, a.s.)
Zastrešenie kompletného digitálu pre najväčší slovenský food-delivery portál.
Stratégia, exekúcia a meranie kampaní naprieč sociálnymi sieťami, e-mailom a výkonnostnými kanálmi. Spolupráca s produktom a zákazníckou podporou s cieľom zvyšovať rast, angažovanosť a opakované objednávky.
2019 – 2020: Email Marketing Manažér pre Kimbino, Letákomat, Hyperfinancie (Hyperia s.r.o.)
2020 + : CEO Dobrý Marketing & Marketing Manažér
Good marketing. Good team. Good relationships.
At Good Marketing, good people come first – professionals who combine craftsmanlike precision with a human touch. We build on accountability, open communication and a growth mindset: each of us owns the outcome, learns quickly and shares know-how.
We hold high standards while keeping a safe space for ideas, experimentation and feedback. Data is our compass, character our engine. It’s also why we form partnerships that can be relied upon – professional, fair and beneficial in the long term.
Meet the good marketing team
Meet the people who connect strategy, data and creative into a workable growth system.
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Ing. Martin Latka, Phd. (CEO)
ManagementStrategy & GrowthConsultation & TrainingPPC & SEOBrandingEmail marketingMartin is the founder and CEO of Good Marketing. He sets strategy, oversees results and budgets, and leads key projects. As a consultant and trainer, he connects data to creative, helping companies name brand value, prioritize roadmaps, and set KPIs/OKRs so that marketing delivers measurable growth.
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Bibiána (Chief Marketing Specialist)
ContentEmail marketingCampaigns & advertisingSocial Administration. networksBibiána conducts daily communication across channels. She plans and creates content for social media, prepares newsletters and automations, designs campaigns and optimizes paid ads. She tracks KPIs (reach, engagement, OR/CTR, conversions) and continuously tests creatives and audiences – with the goal of consistent brand and measurable growth.
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Claudia (lead graphic designer)
GraphicLogosVisual identitiesBannersKey visualsClaudia leads the visual line of brands from concept to final deliverables. She creates logos, visual identities, key visuals and banner sets for web and social media. Her designs are clean, consistent and easily recognizable – with an emphasis on readability, hierarchy and performance in campaigns.
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Hanka (Chief Marketing Specialist)
ContentEmail marketingCampaigns & advertisingSocial Administration. networksHanka manages the day-to-day communication on social media: planning the content calendar, creating posts/Reels/Stories, publishing, managing the community and news. In emailing, she designs newsletters, does segmentation and personalization, tests subject lines and layouts, and oversees deliverability. Continuously A/B tests creatives, audiences and formats, connects social. Networks with email and reports in clear dashboards. Tracks KPIs.
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Our other marketers
PPC & PerformanceSEO specialistWeb developerMobile application developmentPhoto & video productionIn addition to the core team, we have other marketers, IT and SEO specialists. We are one integrated team with shared standards and processes – everyone brings their expertise, we pull together and as a whole deliver consistent performance.
Our pillars
Honesty, attention to detail and expertise – the values that guide our work, decisions and results.
Honesty
We play it straight – from estimates and budgets to reporting. We don’t promise the impossible, rather we set realistic targets and transparent KPIs. When something isn’t working, we say so directly and suggest a clear “what’s next” step.
Sense of detail
Details determine both credibility and performance. We check text, visuals, UTM, naming, data connections and brand consistency. We run a QA checklist before launch; after launch, we track the quality of leads/conversions, not just clicks.
Expertise
We build on practice, methodology and continuous learning. We link brand, content, performance and CRM into one system, test hypotheses and make decisions based on data. We share know-how with clients and stick to standards that deliver results.
Arrange your cooperation today.
And from tomorrow I can work on branding for your company.
Why deal with complex marketing?
Integrated marketing combines strategy, content, advertising and customer experience into one system that delivers both short-term sales and long-term brand growth. When channels play together, every euro works twice.
One-off campaigns make money by accident. Integrated marketing earns predictably – through clear goals, processes and measurement across the entire funnel from first contact to loyal client.
A strong brand without performance doesn’t grow, and performance without brand gets expensive fast. A comprehensive approach balances the two and lowers the cost of acquisition while increasing customer lifetime value.
In marketing, those who can orchestrate win: the right content, to the right audience, at the right time – and with clear metrics for success. That’s why it makes sense to tackle marketing holistically.
– Ing. Martin Latka, PhD, CEO of Good Marketing