If you want to go beyond marketing and move the business forward.
Good Marketing connects marketing with business in simple, measurable systems. It uses RACI, BCG, Kaizen, Kanban and other proven methodologies(Ansoff Matrix, Blue Ocean Strategy, SWOT/TOWS, 4P/7P, Business Model Canvas, Scrum). It quickly identifies where the business is wasting time and money, and turns that into a clear marketing ↔ business funnel with higher conversion and shorter sales.
Most common roadblocks: disconnected funnel, price race without value, pressure from global players, weak team engagement, unclear positioning, channel chaos, low site conversion, long sales, dependency on 1-2 demand sources, data-less decision making.
Why Ing. Martin Latka, PhD. – for business?
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PhD in innovation: a systematic approach to change and scaling, not just “ideas”.
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Gallup talents: solutions built on people’s strengths, not against them → higher team performance.
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Out-of-the-box perspective: ability to see new approaches where others recycle old practices.
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International experience (Asia & US): proven playbooks across markets, feel for cultural nuances and pacing.
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International projects: coordinating multi-teams, working across time zones, focus on measurable KPIs.
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Ability to see what others don’t see: strong pattern-recognition – ability to quickly find hidden bottlenecks in the funnel, processes and offerings.
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Business + marketing in one head (owner/CEO): linking strategy, numbers and execution.
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Frameworks & systems (RACI, BCG, Kaizen, Kanban, etc.): accountability and rhythm that holds execution.
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Trusted sparring partner: can have “hard” discussions, simplify complexity and set clear decisions.
Business consultation
Business consultation = quick, one-off or short expert advice on a specific problem.
75 min focused on a specific problem. You will leave with a recommendation, a clear decision between two options and a mini-roadmap. You will receive a written summary including action steps within 48 hours of the meeting.
Price.
(Package of 3 consultations: 590 € excluding VAT.)
Business consultation when you need it:
- A different view / an “out of the box” view of the business/products/processes in the company,
- decide between the A/B way,
- validate a strategy or campaign,
- a quick audit and prioritization of “what to do this month/next month”.
Business mentoring
Systematic, longer-term collaboration aimed at changing systems (people, processes, numbers) and transferring know-how to the team.
Price.
(Extension to 10 × 60 min with workshops at your company: 1 540 € excl. VAT)
Business mentoring when you need it:
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solve a problem in depth and change the system,
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you want us to run a workshop/training and set up rituals,
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you need to unify marketing, sales and operations into one flow,
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you want to implement KPI/OKR, meeting cadence, RACI/Kanban and keep it running,
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the goal is to empower the team and have long term, measurable improvement.
Quick diagnosis of the company “Data + emotion”
For whom: for owners/CEOs who feel the stagnation and noise between marketing, sales and operations. The goal: a clear 30-day plan without a long agenda.
Why it works: we connect hard data (KPIs, funnel, CRM) with reality on the ground (team, customers, processes). No theory, just an actionable plan.
What you get:
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Action Plan for 30 days (1 page) – 3-5 priorities, owners, deadlines, KPIs.
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Responsibility Map (light RACI) – to keep things from getting stuck.
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Performance Rituals – weekly 30 min “Revenue Room”, short retro, 1:1 templates.
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Founder dashboard – key numbers in one place.
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2 quick hits during collaboration (e.g. SLA, hero/form edit, “next step” in CRM).
Result in 14 days: you’ll know what to do, who will do it and how to measure it – and what not to do.
Price: customized
When to choose:
- You need a quick restart and a plan,
- you want to check the potential before a longer program,
- you have limited time, but can do 2-3 key steps right away.
Sprint: we set up the company system (4 weeks)
Who for: teams of ~10-150 people where priorities get shuffled, task owners are missing, and decisions drag.
Goal: make chaos into a workable system – clear priorities, responsibilities, and rhythm that speeds delivery and reduces “firefighting”.
What you get (tangible outputs)
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Operations Manual (1 page) – how decisions are made, planned, delivered and reported.
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RACI map – who owns what across key themes.
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Performance rituals – Monday plan (3 priorities), Wednesday pipeline check, Friday retro + “wins”.
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Founder dashboard – North Star + key KPIs in one place.
Price.
The result – the team knows what is important, who is responsible for what and when to address what. Fewer ad-hoc requests, more things delivered on time.
CEO for Hire – Business Co-Driver
Goal: Deliver 3 key initiatives with measurable impact, shorten decision and execution cycles and improve margin.
Who for: owners/CEOs of teams of 10-150 people where priorities are mixed, tasks hang “in between”, lack ownership and momentum.
How it works (4 steps)
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Diagnose – verify priorities, find bottlenecks across marketing, sales and delivery; align goals and KPIs.
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Design – we’ll build a 90-day map: initiatives → steps → owners → success metrics.
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Deploy – we lead rituals, make “stop/scale” decisions, meet deadlines and communication.
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Scale – we stabilize the system, hand off playbooks and ownership to the team.
Scope & format: 1-2 days per week (on-site/remote), working closely with leadership and initiative owners.
Price: bespoke
Founder/CEO mentoring – personal “executive mode”
Who for: the owner/CEO who wants to switch from chaos to rhythm, delegate better, lead 1:1 and make decisions quickly but confidently.
Goal: more getting important things done, less switching, calmer head. Data + emotion in practice.
What you get:
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Founder OS (1 page) – daily/weekly routines, priorities, rituals.
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Division and delegation – delegation matrix + handover checklist.
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1:1 templates – feedback, conflicts, decisions.
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Decision audits – short weekly reviews of big decisions.
How it goes
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Diagnosis – audit calendar and habits, “time thieves”, stressors, short talent/HD profile.
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Design – blocks of deep work, “not-to-do’s”, decision compass (Data + Quote).
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Deploy – 1:1 training and feedback, scripts for difficult conversations, weekly mini-retros.
Result in 4-6 weeks: clear rhythm of the day/week, fewer ad-hoc requests, faster decision making, and more truly important work completed by deadline.
Price: customized
Frequently asked questions
Who is a Business Consultant?
Who is it: external expert in specific areas (strategy, marketing, processes, finance).
How he/she works: analyses, recommends solutions, often prepares documents/templates; execution is done by your team or suppliers.
Outputs: audit, recommendations, roadmap, KPIs, process design.
When to choose him: when you need expertise and decision on a specific problem or project.
What is a Business Consultation?
What it is: a form of cooperation with a business consultant – a one-off or short meeting focused on a specific topic.
How it works: preparation of documents → 60-120 min. discussion → written recommendations and mini-plan.
Outputs: A/B decision, 30-45 day action plan, prioritization, “what not to do”.
When to choose: when you want a quick answer/verification and clear next steps without a long agenda.
Who is a Business Coach?
Who is it: a facilitator of behavioural and mindset change for the leader/team. She doesn’t prescribe solutions, she asks questions and guides you to find them for yourself.
How it works: coaching conversations, goals, reflection, accountability; may use psychometrics (Gallup, DISC…).
Outcomes: personal and team goals, new habits, improved decision making, communication and leadership.
When to choose: when you need leader/team development, unblock blind spots, strengthen ownership and motivation.
Who is a Business Mentor?
An experienced entrepreneur or leader who links strategic know-how with practice and helps the owner/team to implement the system, improve the numbers and convey the way of working. Not just an advisor (consultant) or just a facilitator with questions (coach) – he/she goes “knee deep in the mud” with you and teaches you how to do things on your own.
How does he work?
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Diagnosis → design → implementation → stabilization.
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Together you create a roadmap, KPIs, rituals (RACI, Kanban/Scrum, OKRs) and the mentor continuously supervises the execution (shadowing meetings, feedback, decision making).
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Transfer know-how: document templates, templates, playbooks; builds ownership in the team.
When to choose a business mentor?
- You need to change the system (not just solve one topic).
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You want the team to learn how to do things right and maintain performance without an outsourcer.
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The marketing-sales-operations link is missing, responsibilities are falling, rhythm is lacking.
We don't have good data in the company. Does it make sense?
Yeah. We start with a “minimum viable” dashboard and standardize the collections. The important thing is trend and discipline, not perfection.
How much time will the team need?
Consultation: one-time 75-90 min.
Mentoring/ Sprint: usually 1-2 h per week + 2-6 h for implementation depending on the role.
Do you also do execution in Good Marketing?
Yes – for the CEO for Hire program or Intensive mentoring option. Otherwise, we guide you and co-create the system; executed by your team/suppliers.
Is the collaboration online or in person (at our company)?
Both. Diagnosis and mentoring run primarily online; workshops and “CEO for Hire” as needed at your company.
For which large companies is it suitable?
Most often 3 to 150 people. For smaller ones, we set a basic rhythm; for larger ones, we select a pilot team and scale up.
What industries do you work in?
B2B services, e-commerce, tech/SaaS and local services. More important than the industry is the willingness to measure and change the way you work.
How is payment processed?
Advance invoice after confirmation of the date (excluding VAT). Retainers monthly in advance. Cancellation / transfer >48 hours in advance without charge.