Ing. Martin Latka, PhD.
Marketing & business consulting and mentoring tailored to individual needs and goals(in person and online) – directly from Ing. Martin Latka, PhD.
Ing. Martin Latka, PhD.
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13+ years in marketing and business (since 2013) – experience in all key roles: specialist → manager → director → entrepreneur.
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PhD in Innovation & Marketing, teaching experience at the University of Žilina (FRI) – ability to explain complex topics simply and practically.
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Cross-channel experience: strategy, analytics, branding, SEO, PPC, social, UX, content, email marketing (including deliverability), people management and business coaching.
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Proven across large and smaller brands (B2C/B2B). Eg: 300M+ emails/year in 30+ countries (Hyperia), 30+ projects as a consultant/entrepreneur.
How I work (my strengths)
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Gallup: Strategic Talent + Activator – I quickly find the root of a problem and turn it into clear action.
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Systems approach: data → decisions → execution → iteration.
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Attention to quality and detail (brand consistency, measurement, deliverability, UTM hygiene).
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International inspiration: extended stays in the US and Asia (Thailand, Indonesia, Singapore, Malaysia, Vietnam) – transferring “best practices” to the local context.
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Marketing Consultation – a one-off or short meeting focused on a specific marketing problem(s).
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Marketing mentoring – a regular collaboration (weekly/monthly) where a mentor develops your team’s skills and sets up a system of working in marketing.
113 consultations sold
100% satisfaction
100% money back guarantee
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Business consultation – quick diagnostics and decisions at the company level (revenues, processes, capacities, cash flow, product portfolio, quality of services and service, etc…).
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Business mentoring – longer-term owner and management guidance focusing on strategy, performance management and scaling the business.
57 consultations sold
100% satisfaction
100% money back guarantee
Marketing/Business Consultation:
1. How can I book a consultation?
Email me at info@dobrymarketing.sk or fill out the form and we’ll set up a time. You must pay the invoice for the consultation prior to the consultation.
2. How does the consultation work?
You will be given a brief/questionnaire to help me prepare. In the meeting I have a guided conversation focusing on goals, obstacles and quick wins. At the end, you’ll get clear recommendations and 3-5 action steps.
3. What needs to be prepared?
A completed questionnaire, access to basic data (GA4, Ads, social networks – if relevant to the topic) and your priorities for the next 90 days.
4. Who will consult me?
Primary Ing. Martin Latka, PhD. (founder and CEO – Good Marketing). If the capacity is full, you can choose another consultant from the team – you can indicate your preference in the form.
5. Is the marketing/business consultation online or in person?
Both. Online (Google Meet/Zoom) is standard, personal meeting is possible by agreement in Bratislava/Zilina.
6. How long does it take and how much does it cost?
Comprehensive price list below.
7. What exactly will I take away from the consultation?
Summary of key findings, action plan (steps, priorities, metrics) and recommendations for moving forward.
8. What topics do we deal with most often?
Brand and channel strategy, social media, email marketing, performance campaigns, SEO/content, reporting and setting up team processes.
9. What if I don't manage to complete the questionnaire?
The consultation can take place without preparation, but we recommend sending the questionnaire at least 2 working days in advance to ensure the most accurate output.
10. Can I cancel or reschedule?
Yes, no charge 48 hours in advance.
11. Is the content of the marketing and business consultation confidential?
Yes, of course.
12. Is it possible to continue after the consultation?
Yeah. Most often we choose Strategy Sprint (2-4 weeks) or mentoring (6×120 min). The cost of the consultation is deducted for the Sprint.
13. What language is the consultation in?
Slovak or English.
14. How is invoicing done?
Electronically, for company and trade. After payment we will confirm the term.
Marketing/Business Mentoring:
1) Who is mentoring suitable for?
For owners/CEOs and marketing leads who want to build a strategy in-house and be in control.
2) How do I book mentoring?
Email us at info@dobrymarketing.sk or fill out the form and we will confirm the first slot immediately. Subsequent dates will be scheduled together with your mentor.
3) Who will mentor me?
Primary Ing. Martin Latka, PhD. (founder and CEO). In case of full capacity you can choose a senior consultant from the team.
4) How does marketing/business mentoring work?
Structure: brief → in-depth interview → analysis → strategy development → 90-day roadmap. In between meetings, you receive assignments and feedback.
5) What should I prepare before the start?
Completed questionnaire/brief, approaches to metrics (GA4, Ads, social), list of priorities and obstacles for the next 90 days.
6) How much time will it take on my part?
Count on dozens of hours over the course of 9-12 weeks (depending on the scope). We’ll set the pace to be sustainable.
7) What is the outcome of mentoring?
Your own, actionable strategy (positioning, channels, KPIs) + 90-day roadmap, templates and standards (tone of voice, UTM, reporting).
8) How is mentoring different from consulting?
Consultation = quick direction and 3-5 steps. Mentoring = co-creating the whole strategy and setting up the system.
9) Is the mentoring online or in person?
Both. Standard is online (Meet/Zoom), face-to-face meetings by appointment.
10) How much does mentoring cost and how is it paid?
The price is listed below. Payment in advance. On request in installments after meetings.
11) What if I miss an assignment or deadline?
We can reschedule (no charge 48 hours in advance). If you can’t make the assignments, we will adjust the pace – continuity is important.
12) Are we working with a team or just me?
Both options. The ideal is to involve key people (sales, performance channels) to put the strategy into practice right away.
13) How do you measure progress?
At the beginning, we define the KPIs and the measurement scheme (GA4 + UTM).
14) Is it confidential?
Yes, of course.
15) What if we find bigger "holes" (e.g. email deliverability) during the mentoring process?
We quickly fix critical basics (SPF/DKIM/DMARC, tracking, attribution) so that mentoring relies on reliable data.
16) Can you link mentoring with team training?
Yeah. We continuously do micro-workshops (e.g. content pillars, visual library, reports) so that the team can maintain the system.
17) How do you bring your "edge" (Gallup talents) into it?
I combine Strategic + Activator: quick diagnostics, clear decisions, immediate action. No unnecessary sauce.
18) What if I want a "ready-made" strategy from you?
We choose Strategy Sprint – we deliver a complete document + roadmap; mentoring can then be used for know-how transfer.
19) In what language does marketing/business mentoring take place?
Slovak or English.
20) What are typical topics?
Positioning, content pillars, social & email ecosystem, SEO/content, performance campaigns, pricing, dashboards, team organization, etc.
Monfit – consulting & mentoring
- Goal: stable demand → full lessons, clear brand, measurable performance.
- Brand & content: pillars (movement, community, results), friendly/competent tone, mix of education, behind-the-scenes and actionable offerings.
- Channels: IG/FB (Reels, Stories with schedule + templates/UTMs), course web landings + local SEO/GBP, email (welcome, reactivation, waitlist, monthly schedule).
- Outputs: communication manual, channel roadmap, post templates/Reels, GA4 + UTM measurement.
Fresh & Roll – consultation & mentoring
- Goal: more enquiries for ice cream catering → fuller calendar in season + off-season demand.
- Brand & communication: pillars (artisanal quality, “wow” experience, quick response), friendly/reliable tone, clear CTA “Book an appointment”.
- Landings: /ice-cream-catering, /sweet-catering, /company-events – “from” pricing, portion calculator, set-up gallery, hygiene standards, FAQs.
- Performance: Google Ads (Search/PMax on queries), Meta Ads (local + retargeting), seasonal campaigns (spring bookings, summer last-minute, Q4 corporate).
- Social: short Reels (serving, guest reactions), Stories with available dates, UGC/partner reviews.
- SEO & Local: Google Business Profile (photos, Q&A), “how to plan an ice cream bar” articles, links from wedding portals/venues.
- Email/CRM: auto-responder with packages + calendar, follow-up after 48 hrs, waitlist for sold out weekends, upsell add-ons.
3M Steel – Consulting & Mentoring
- Goals: top Google rankings on “money” queries, higher awareness with buyers/technicians, more qualified RFQs.
- B2B SEO strategy: personas (purchasing/tech), keyword map by intent (specs/price/delivery).
- Content architecture: pillar pages + clusters (materials, workmanship, tolerances, certifications).
- Technical SEO: Core Web Vitals, internal linking, schema.org, possibly hreflang.
- Content that sells: technical articles, dimension tables, case studies, FAQs by objection.
- Authority & links: industry media, associations, partners/suppliers.
- Conversions: RFQ form (specification, term), “download datasheet”, calculator.
- Performance support: Google Ads (brand + retargeting), remarketing to downloaded datasheets.
Pro Elektro – consultation
- Objectives: stronger Pro Elektro + ECG brand, unified visual/ tone; growth in reach & engagement on IG/FB; more qualified visits to branches; better activation of promotions.
- Brand & communication: architecture + pillars (home inspiration, reliable ECG tech, promo & service, community/advice).
- Visual/tone standards: post templates/Reels, headlines, CTAs, hashtag sets, product tagging.
- Content mix: micro-reels (unboxing, tips, comparisons), “problem → solution” for ECG, short tutorials, promo with clear benefit.
- Paid social: Meta always-on (traffic/remarketing, DPA), ECG launch campaigns, local affiliate events.
- UGC & influencers: creator selection (kitchen/smart home), briefs, licensing, repurpose into ads.
Price list – marketing-business consulting & mentoring
(in person/online, primarily led by Ing. Martin Latko, PhD.)
1) Marketing consultation – 60 min – 160 € without VAT
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60 min guided conversation + 3-5 action steps within 24 h
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Quick diagnosis
2) Business consultation (or combined) – 75 min – 220 € excl. VAT
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75 min + recommendations for 30-90 days
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Link marketing ↔ business ↔ product
3) Mentoring Pack – 5×60 min
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Marketing: 720 € excl. VAT
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Combination (marketing + business): 820 € excl. VAT
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Weekly/bi-weekly rhythm, tasks between meetings
4) 90-Day Sprint (strategy & execution plan)
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Marketing: customized
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Marketing + Business: customized
5) Growth Combo (team workshop)
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1 day: tailor-made
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2 days: tailored
6) Leader’s Retainer (advisory for CEO/CMO) – customized
Important
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Online / in person in BA (outside BA + travel by arrangement).
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Extension beyond the slot: 60 € / started ½ hour without VAT (I will notify in advance).
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Cancellation / transfer: free of charge within 48 h.