Marketing and business strategy

An actionable, creative and authentic marketing strategy aimed at selling your products and services.

I help companies, brands and organizations communicate authentically and creatively.

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As a marketing specialist and manager with strong strategic talent (as tested by both Gallup and Human Design), I can identify weaknesses in your communications and develop a tailored , actionable marketing strategy for you.

My strategies have a clear goal – measurable results, sales growth and brand reinforcement.

I combine the best online and offline marketing channels to ensure your brand is visible, attractive and successful.

Marketing audit and strategy for B2C and B2B brands

All successful marketing starts with a thorough analysis.
In a marketing audit, I review key areas:

Market and competitive analysis,
customer behaviour and needs,
the effectiveness of marketing activities,
brand strength and brand image,
the functioning of marketing systems and processes.

Based on the audit, I will prepare a marketing strategy that clearly defines:

objectives and target groups,
brand positioning,
selection of appropriate marketing tools and channels,
how to measure performance and KPIs.

What can you expect?

🔎 Marketing audit

You will get a clear and honest view of your current marketing situation.
The audit will reveal the real gaps and weaknesses – in communication, brand, processes and sales itself.
You’ll get concrete recommendations on what to change and how to take your marketing to the next level.

🚀 Actionable marketing strategy

Based on the audit, I will prepare a practical and tailored strategy.
We will define clear objectives, target groups, positioning and select the right channels.
The strategy will help you:
✔️ increase sales of products and services,
✔️ increase brand visibility,
✔️ reach new customers,
✔️ streamline your marketing budget.

🤝 Professional approach

You can count on open and fair communication with me.
I always build on a pro-client approach and transparency – you’ll know exactly what we do and why.
My goal is for you to get real results from your audit and strategy , not just a pretty document for your drawer.

Marketing audit & strategy for ŽTK

Marketing audit and strategy for the Žilina Tourist Region

I have prepared a comprehensive marketing audit and strategy for the Žilina Tourist Region with a focus on streamlining communication and strengthening the brand within the tourism industry.

My work included:

Detailed analysis of target groups – defining tourist segments (domestic, foreign, families, active travellers, seniors, etc.) and their needs.
Specific recommendations on how and when to communicate – setting frequency, formats and content for each platform.
Elaborating on communication lines – who is the primary audience, what are their interests and what communication language works best.
The relationship between ŽTK and individual regions – I described in detail how to align the communication of the umbrella brand with local regions (e.g. Kysuce, Liptov, Malá Fatra, Orava, Turiec).
Suggestions for linking the content – how the ŽTK should support regional organisations and at the same time present the region as a whole.

The result was a practical strategic document that provided the Žilina Tourist Region with clear guidance on how to conduct marketing communication in a way that is consistent, effective and brings higher visitor numbers to the region.

Original solution

Use in practice

Focus on practice

Marketing strategy for the Health Clinic

Marketing audit for Health Clinic

I prepared a comprehensive marketing audit for the successful private healthcare facility Klinika Zdravia(klinikazdravia.sk) with the aim of unifying communication, increasing demand for selected services and strengthening patient trust.

What we addressed

Patient personas and journey: a detailed definition of target groups (preventive programs, specialised examinations, self-payers) and their decision-making journey from first contact to making an appointment.
Communication strategy: what, when and to whom to communicate on the web, social media and in emails/SMS; recommended frequency and content pillars (educational content, physician authority, safety and outcomes).
Brand & tone of voice: unify visuals and tone – professional, clear, empathetic.
Funnel & conversions: optimizing the path to appointment (CTAs, forms, phone/online booking, appointment reminders).
Local SEO and reputation: Google Business Profile, consistent NAP data, review management and sourcing, localised “Žilina + service” landings.
Performance channels: PPC recommendations (Google Ads, Meta), targeting by service and seasonality, budget scenarios.
Measurement and reporting: setting KPIs (appointment availability, number of enquiries, price per booking), event measurements and monthly reporting.
Compliance and ethics: healthcare communication principles (GDPR, medical claims, sensitive content, use of before/after).

Deliverables

Action plan with priorities and quick wins (quick wins).
Content plan with topics, formats (including Reels/shorts) and timings.
CTA templates and copywriting for campaigns and order pages.
Local SEO and reputationchecklist (reviews, answers, Q&A).

Expected benefits

Higher visibility in and around Žilina, more qualified enquiries.
More stable appointment availability and better budget return.
Consistent, credible communication that strengthens the clinic’s brand.

The result is a practical, immediately usable document – not theory, but clear steps, deadlines and responsibilities.

Tailor-made solution

Marketing audit for Serafín

Marketing audit for Serafin Herbs

Serafin Herbs is a Czech family-owned brand of natural products (teas, tinctures, capsules, syrups, etc.) that builds on years of experience in herbalism and produces chemistry-free herbs from quality ingredients. It operates in Slovakia through an e-shop and a network of partner stores.

Audit objectives

To unify the brand across CZ/SK, accelerate e-shop performance, strengthen community outreach and maximize synergies with partner stores.

What I analyzed

Target groups & buying situations: wellness/prevention, acute ailments, long-term support (herbs, medicinal mushrooms), advice vs. self-service.
Communication channels: web/e-shop, social media, newsletter, blog content, in-store support (POS materials, local campaigns).
Brand & TOV: credible, educational, sustainable; balancing traditional herbalism with modern presentation.
E-shop performance: categorization, filtering by issue/effect, product pages, internal relining, cart/checkout.
Paid campaigns: Google (Search/Performance Max), Meta (remarketing, DPA), budget scenarios by margin and availability.
Local SEO and Reputation: Google Business Profile for stores, reviews, NAP consistency, local landings “city + product/effect”.
Measurement: GA4, UTM, events (view_item → add_to_cart → purchase), attribution and reporting.

Key recommendations

Content pillars: educational series (herbs/mushrooms, safe use), “How to choose a tincture”, customer case stories, seasonal logs.
Strategy for CZ/SK: unified visuals, locally adapted language and examples; campaign calendar by seasonality (immunity, allergies, sleep, digestion).
E-shop UX: quick selection by target (tags “for sleep”, “for immunity”), comparison of forms (tincture vs. tea vs. capsules), clear dosage and contraindications.
Partner stores: map page + local landings, promo packages for retail, UTM coupons to track offline→online impact.
Community & social media: Reels/Shorts (micro-education), Q&A with herbalist, “Week with…” (Cordyceps/Reishi), ethical responses without exaggerated health claims.
Emailing: welcome series, seasonal slots, post-purchase care (dosage, combinations), win-back.
Performance KPIs: ROAS by category, conversion rate, AOV, new customer share, organic traffic and review growth.

How does the cooperation work?

1) Introductory interview & brief

We’ll briefly go over your business, goals and expectations. We will clarify priorities, budget and capacity.
Output: summary of objectives, completed questionnaire/brief.

2) Diagnostics and marketing audit

Detailed analysis of the brand, customers, competitors and existing activities (web, social media, PPC, content, email, offline). I will assess market position and channel performance.
Output: audit with findings and concrete recommendations.

3) Marketing strategy proposal

I define goals and KPIs, target groups/personas, positioning and “tone of voice”. I will select appropriate online and offline channels (social media, PPC, SEO/content, PR, events) and propose budget allocation.
Output: a clear strategy with priorities and communication pillars.

4) Action plan (prioritised steps)

I’ll put the strategy into action: timeline, responsibilities, content plan (including Reels/short videos), campaign designs, and quick wins.
Output: an action plan ready for implementation.

5) Measurement setup and KPIs

I will ensure correct measurement (GA4, Meta/Ads, CRM), dashboards and reporting. Together, we track KPI performance – reach, interactions, enquiries/leads, conversions, ROAS.
Output: measurement framework and monthly reports with data interpretation.

6) Growth and optimisation

We launch campaigns, test creatives, optimize budgets and content. We build community, increase visibility and systematically drive sales of products and services.
The result: continuous performance improvement and clear business results.

Price for marketing strategy/audit?

Customized price
(Possibility to collaborate on a fix or hourly basis starting from 30 € / hour)

✅ Complete analysis of marketing activities
✅ Communication audit and recommendations for improvement
✅ Marketing plan and KPI setting
✅ Customized strategy for your business

#GoodStrategy #GoodMarketing ❤️