Marketing and business audits & analyses by Ing. Martin Latka, PhD. – CEO Good Marketing
Every successful marketing starts with data and facts. As a marketing specialist, my decisions are not guided by emotions, but by accurate and measurable data from tools such as Google Analytics, Meta Business Suite or Hotjar.
The goal of a marketing audit is to uncover weaknesses and make specific recommendations for improvement that will bring greater efficiency and results to the business.
Each audit and analysis is personally conducted directly by – Ing. Martin Latka, PhD., CEO of Dobrý Marketing agency.
= Companies thus get not only the insight of a marketing specialist, but also the experience of an entrepreneur and manager who deals with business strategy, brand development and sales growth on a daily basis.
👉 The advantage is that the audit is not just a “set of numbers”, but a practical and business-oriented document that immediately shows where the company is losing money and what needs to change to grow.
Comprehensive analysis - what are we looking at?
1. Analysis of your communication
- website ranking, keywords and searchability,
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detailed report from Google Analytics,
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branding and brand perception analysis,
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analysis of PPC campaigns (Google Ads),
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analysis of communication on social networks,
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identification of strengths and weaknesses.
Benefit: you will clearly see what is working and what needs to be improved.
2. Competitive analysis
- audit the marketing communications of your main competitors,
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analysis of their websites and searchability,
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benchmarking on social networks,
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comparison of strengths and weaknesses.
The benefit: you’ll get a head start by knowing where the competition scores – and where they have weaknesses you can exploit.
3. Analysis of key segments
- detailed analysis of customer needs and behaviour,
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defining segments and communication methods,
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segmentation design and recommendations for personalised communication.
Benefit: more precise campaign targeting = better results at lower costs.
4. Website analysis
- quality assessment and UX (user experience),
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responsiveness, loading speed, on-page SEO factors,
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text, descriptions and CTA elements,
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technical errors and bugs.
Benefit: a concrete list of action steps that will increase sales of products and services directly through your website.
5. Brand and social network analysis
- evaluation of the brand and the emotions it evokes in customers,
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analysis of communication at all levels,
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suggestions for improving visual identity and social media content.
Benefit: a stronger brand that inspires trust and fosters customer loyalty.
Why is a marketing and business audit with Ing. Martin Latka, PhD. is beneficial for your company?
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Comprehensive view – combines marketing, management and business strategy.
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Practical experience – knowing what works is based on real projects and companies I manage.
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Focus on results – the audit is set up to have a direct impact on profit, sales and marketing and business effectiveness.
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Personal approach – you get feedback directly from the CEO, not a junior or outsider.
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Transparency and clear recommendations – the audit includes specific actions and priorities that you can put into practice immediately.
Reference – marketing audit
Health Clinic – klinikazdravia.sk
I conducted a marketing audit for Klinika Zdrav, which revealed several weaknesses in communication and online presentation.
The outcome was a set of concrete action steps that enabled the company to improve marketing effectiveness and increase brand credibility.
Žilina Tourist Region – zilinskyturistickykraj.sk
The audit for the Žilina Tourist Region has been extended to include the creation of a comprehensive marketing strategy.
In addition to identifying shortcomings, I prepared proposals for improving communication and branding. This project is an example of how an audit can become the basis for long-term cooperation and ongoing management of marketing activities.
Serafin herbs – serafinbyliny.sk
The marketing audit revealed areas where the company was losing potential – from the website setup to communication on social media.
I prepared practical recommendations and clear steps for improvement. We then linked these together with strategy and other marketing activities.
The price for a marketing and business audit?
from 30 € / hour.
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#GoodAudit #GoodMarketing ❤️