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Email marketing

email campaigns, newsletters with emphasis on OTR, CTR, bounce rate & spam rate

Email marketing that delivers results

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Rating 5/5 See reviews

Email campaigns & newsletters with emphasis on OTR, CTR, bounce rate & spam rate.

Email marketing

  • A cost-effective and sustainable channel – email marketing delivers results at low cost.

  • High return on investment (ROI) – one of the most effective forms of advertising.

  • Fully measurable – you know exactly what’s working and what needs to be optimized.

  • Direct customer outreach – no algorithms or middlemen.

  • Content personalization – every contact gets a relevant message at the right time.

What do we deal with in email marketing?

1. Creating newsletters and email campaigns

We design and implement attractive email marketing campaigns that combine effective copywriting, visual elements and a clear strategy. Each newsletter is optimized for maximum readership and conversions.

2. Choosing an email marketing platform

We can help you select and set up the right platform (Mailchimp, Mailgun, AWS Amazon and more) to achieve reliable and efficient newsletter distribution.

3. Setting key technical parameters

We ensure that SPF, DKIM, DMARC and other indicators are set up correctly so that your emails are delivered to your customers’ inboxes – not spam.

4. Performance monitoring and reporting

We regularly monitor and report on key metrics: OTR, CTR, Bounce rate, Spam rate, IP and domain reputation. This lets you know exactly what is working and where there is room for optimization.

5. Database hygiene and contact reactivation

We keep your database up-to-date and clean so your campaigns have higher deliverability and better results. We also help with reactivating inactive users.

6. Optimization and innovation of e-mail marketing

We are constantly testing, evaluating and innovating to ensure that email marketing delivers higher sales, better CTR and long-term ROI.

Reference

Referencia: E-mail marketing – setro

For setro, a specialist in the production and distribution of gas struts, we developed a comprehensive email marketing system from technical setup to creative campaign content.

Our implementation:

  • Installation and setup of the email marketing tool.

  • technical configurations (SPF, DKIM, DMARC, etc.)

  • creation of graphic design of newsletters

  • copywriting and creation of campaign content

  • import and segmentation of contact database

  • setting up and implementation of email campaigns

  • targeted mailings by segments

  • reporting, testing and performance optimization

Result:

The company gained a functional and professional email marketing that allows to communicate with clients in a targeted way, inform them regularly about products and at the same time accurately measure the return on investment (ROI).

Reference

Referencia: E-mail marketing – Klinika zdravia

We have set up and launched a complete e-mail marketing system for the Health Clinic, thanks to which the clinic regularly communicates with its clients, informs them about news and effectively promotes its services.

Our implementation:

  • installation and configuration of the email marketing tool

  • technical settings for reliable delivery (SPF, DKIM, DMARC, etc.)

  • creation of graphic design of e-mail campaigns in accordance with the brand identity

  • copywriting and preparation of newsletter texts

  • import and segmentation of contact database

  • setting up and implementation of email campaigns

  • mailing to key customer segments

  • reporting, testing and optimization

Result:

The clinic gained a functional, modern and fully measurable email marketing channel with an OTR (open rate) of up to 50%, which resulted in increased interest in services and growth in conversions.

Reference

Referencia: E-mail marketing – Titori

For Titori, a company that provides modern digital solutions, we designed and implemented a comprehensive email marketing system aimed at effectively communicating with customers and supporting business goals.

Our implementation:

  • installation and setup of the email marketing tool

  • technical settings for seamless deliverability

  • graphic design of email campaigns in line with the brand identity

  • copywriting and content creation for newsletters

  • import and segmentation of contact database

  • setting up email campaigns and automations

  • targeted mailings by segment

  • reporting, testing and performance optimization

Result:

Thanks to the system set up, Titori has gained a reliable communication channel that allows the company to reach customers in a targeted way, strengthen trust and achieve a higher return on investment from email marketing.

Reference

Newsletters and e-mail marketing for ŽTK

In addition to managing social networks and Meta Ads campaigns, we also take care of email marketing for ŽTK.

Our role

The aim of newsletters is to maintain regular and direct communication, delivering valuable information while promoting specific activities and goals of the organization.

What we provide

  • Regular distribution of newsletters with news, events and important information,

  • Graphic and word processing of the content to make the emails look professional and readable,

  • Analysis and optimization – we monitor open, click-through and response rates to ensure that each newsletter has the highest possible impact.

Result

Through the newsletters, HRC has a strong communication channel with its community and partnerships that promotes awareness, engagement and audience loyalty.

Why Ing. Martin Latka, PhD.?

1. Setting up an email marketing strategy

With years of experience managing email marketing departments in companies operating in more than 30 countries around the world, I will prepare an effective and creative customized strategy for you. I’ll help you set up a system that will increase open rates, click-throughs and sales.

2. Creation of e-mail marketing newsletters

I will design and implement eye-catching newsletters and campaigns that will drive sales of your products and services. Each email combines attractive design, quality text and a clear call to action.

3. Sending email campaigns

I’ll choose the optimal time and day for you to send so that your emails get the highest possible readership and response.

4. Segmentation and A/B testing

I will segment your contacts and prepare targeted content for each group. I use A/B testing to find out what works best for your customers.

5. Optimizing e-mail marketing

I regularly test, evaluate and optimize campaigns. Thanks to this, the OTR (open rate), CTR (click rate) and the overall effectiveness of email marketing are constantly improving.

6. KPI tracking and reporting

I’ll help you set up and evaluate key performance indicators (KPIs) so you always have a clear picture of your results and return on investment in email marketing.

Price for email marketing and newsletters?

30 € / hour
(Possibility to work together on an hourly basis / or fix)

Email Marketing Specialist / Email Marketer / Email Marketing Specialist / Email Marketing Setup / Email Marketing Strategy / Email Marketing Management …

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