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Training and marketing courses

Marketing courses and training

Courses tailored to individual needs

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Rating 5/5 See reviews

Customizedmarketing training, courses and workshops (in person and online), tailored to individual needs and goals – directly from Ing. Martin Latka, PhD.

Trainer – Ing. Martin Latka, PhD.

  • Active in marketing since 2013
  • Experience as a specialist, manager, director

  • Experience in all key areas: strategy, analytics, branding, SEO, PPC, social media, UX, content, email marketing

  • Comprehensive view of marketing and companies of different sizes

  • PhD degree and teaching experience at the University of Žilina

  • Ability to explain complex topics simply and practically

  • Offer: tailored training, courses and workshops – in person and online

  • Content tailored to your needs and objectives

  • Practical knowledge and skills immediately applicable in practice

  • Training that puts you one step ahead of the competition

Background information:

Training in person and online.

I deliver marketing training, workshops and courses both in person and online.

Training all over Slovakia.

The date and time of the marketing training will be arranged individually. I will come to you wherever you need.

What is the length of the training?

The length of marketing courses and training is individual.
On average 4 – 6 hours / day.

What do I need from you?

List of topics/topics you want training on. In the case of personal training, a projector + screen or TV and power supply.

Money Back Guarantee!

If you don’t like my marketing course or training, you will get your money back.

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Tailor-made training

Training & workshop: social networks

Lecturer. Martin Latka, PhD. – CEO, Dobrý Marketing
Form: practical workshop (in person/online)
Level: beginner to intermediate (adapted to your level)
Language: Slovak / English

What you will take away (outcomes)

  • A clear content strategy: tone of voice, visuals, rubrics, examples and identity template.
  • Process and system: editorial calendar, approval workflow, KPIs and how to measure results.
  • Proven formats: Reels/Shorts, Stories, carousels, live; working with micro-influencers.
  • Performance insights: campaign basics, targeting, budgets, reporting and simple A/B testing.
  • AI in practice: quick ideas, prompts, scripts, captions, clipping long videos.
  • Quality checklist: from brief through production and publication to evaluation.
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Training - marketing for companies and brands

Training & workshop: online marketing tools for companies

Lecturer. Martin Latka, PhD. – CEO, Dobrý Marketing
Form: practical workshop (in person/online)
Level: beginner to intermediate (adapted to your level)
Language: Slovak / English

Topics

  • SEO: keywords, on-page/off-page SEO

  • Ads: Google/Meta/LinkedIn, budgets, reporting

  • Email marketing: segmentation, automation, deliverability, platforms

  • Social media: platforms for business, Reels/Shorts, micro-influencers, 30 day editorial calendar

  • Web & UX: site content, speed, forms, A/B test plan

  • Measurement: GA4 and others.

  • AI & automation: prompts, scripts, etc.

  • Price: customized – email info@dobrymarketing.sk

Training for the Žilina Self-Governing Region

Professional 2-day training for the Žilina self-governing region, focused on modern digital marketing and its practical use in practice:

Tailor-made training
Social media training
SEO training
Training on PPC
Training on email marketing
Training on marketing trends

Social networks – how to communicate effectively, build community and use the latest features of the platforms.

SEO (search engine optimization) – practical tips on how to increase your website visibility and get more organic visitors.

PPC advertising – how to set up and optimise paid campaigns to deliver measurable results.

Email marketing – creating campaigns, database segmentation and automation for better effectiveness.

Marketing trends – an overview of the latest in the digital world and recommendations on how to translate these trends into everyday practice.

Tailor-made
Focused on practice

REFERENCE:

Training of Mr. Ing. Martin Latka, PhD. was a great success, it was comprehensive, professional and helpful for all participants. There are only positive reactions. Especially well summarized were the various nuances of social network management, for example, on the creation of the content of posts, their structure, the quality of published graphics and their impact on the generic impact of posts on the audience of pages and profiles. He listed the best methods of graphical presentation, ways of writing descriptions, tips on how to create videos and also pointed out the fact that the language on social networks is different and needs to be adapted to. He explained how they can track statistics on social media. They also explained how they can explain how to use statistics on social networks. The trainingwas not only theoretical but was also on a practical level. Thanks again for the training and we will definitely spread the good references.

– Department of Culture of the Žilina Self-Governing Region

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Price for customized marketing training?

from 100 € / hour

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#GoodTraining #GoodMarketing ❤️