About the Delta Plus brand
Delta Plus is an international group operating in several countries in Europe and around the world. It has long set standards in its segment and is a respected global player thanks to its scale, the quality of its portfolio and its distribution network.
Mandate for CZ & SK
For the Czech and Slovak markets, we provide comprehensive social network management (Facebook, Instagram) and marketing consulting and advisory services. We are responsible for strategy, content, campaigns, reporting and ongoing performance optimization.
How it all started – the strategy
The collaboration started with a strategy workshop: we defined local priorities, audiences and content pillars. The output was a channel and content strategy with clear KPIs and rules for visual and textual communication.
Key pillars of the strategy
- Relevance to both B2B and B2C segments (according to local portfolio and distribution needs),
- Education and product storytelling,
- Brand-building through a consistent visual identity,
- performance campaigns to support outreach and conversion goals.
Execution: from content to performance
Social media management (Facebook & Instagram)
- Editorial calendar with a balance of education, news and events.
- Production and adaptation of visuals for CZ/SK (static posts, carousels, reels, stories).
- Community management and prompt responses to inquiries.
Visual identity for social networks
- Unified, modular visual library (typography, colors, layouts, product templates),
- Guidelines for local team and partners.
Advertising campaigns
- Meta (FB/IG) ad planning and buying – reach, engagement and conversion goals.
- Ongoing A/B testing of creatives, formats and audiences.
- UTM standard and dashboard for comparable reporting between countries.
Marketing consulting and advice
- Marketing consultation with teams.
Results:
- Increase in the number of followers on both Facebook and Instagram.
- Page reach growth on Facebook and Instagram reach growth due to format mix and campaign optimization.
- Improved visual identity – consistent look & feel across CZ/SK profiles.
- Stronger engagement and higher quality interactions from distribution partners and end customers.
- We are achieving some of the best results across the entire network, which we are sincerely pleased about and confirms the right strategy and execution.
Note: Specific KPIs (follower growth rate, reach, ER, CPM/CPC) are available in the internal report.
Categories
References
